Synopsis
- Clients struggled to find care, while providers lacked efficient ways to reach them.
- A mobile and web app built with OutSystems, automating service matching, scheduling, and payments.
- The platform validated market demand, proved the on-demand model’s success, and saw high user engagement.
- Industry: Health
- Challenge: Finding home care was a struggle for clients, while providers lacked a direct way to reach them.
- Solution: A seamless app that automated service matching, scheduling, and payments—connecting clients with nearby providers instantly.
- Result: Proved the demand for an on-demand home care model, earning positive feedback and frequent repeat usage.
Article
My Nurse: Transforming Home Care with an On-Demand Marketplace
My Nurse addressed the fragmented home care market in the U.S., where finding home care providers was difficult due to the dispersed nature of small companies. Their vision was to create an Uber-like platform where clients could easily request home health care services, and the platform would automatically match them with available providers nearby.
Solution: Seamless Home Care - An On-Demand Matching Platform
The proposed solution was a mobile and web application where clients could select the type of care they needed from a predefined list, and the system would automatically match them with qualified providers within a defined radius. The app also managed scheduling, payment processing, and provided a support back-office to manually intervene if needed. Providers could accept or reject service requests based on availability.
Results and Impact
The platform successfully demonstrated demand for home care services from both clients and providers. The solution proved the viability of an Uber-like model for the home care market. The app also received positive feedback from both clients and providers, with frequent repeat usage from those who used the platform.
Broader Implications and Lessons Learned
The success of My Nurse highlights key insights into digital transformation in the healthcare industry and the potential of on-demand service models beyond ride-sharing and food delivery.
Broader Implications
- Scalability of On-Demand Models – The Uber-like approach can be applied to fragmented industries, bridging the gap between service providers and consumers.
- Improved Access to Care – Technology-driven platforms can make essential services more accessible, efficient, and transparent for both clients and providers.
- Automation Enhances User Experience – Features like automated matching, scheduling, and payments reduce friction, allowing users to focus on care rather than logistics.
Lessons Learned
- Centralization Solves Market Fragmentation – Bringing providers into a single platform increases visibility and access, benefiting all stakeholders.
- Balancing Automation and Human Oversight is Key – While automation improves efficiency, a support back-office remains essential for managing exceptions.
- User Trust Drives Adoption – Positive feedback and repeat usage indicate that reliable service, transparency, and ease of use are critical for success in digital marketplaces.
The My Nurse case proves that technology can revolutionize traditional industries, creating scalable, user-friendly solutions that meet real-world needs.
